The brand identity was crafted to capture joy at every touchpoint. A vibrant color palette was chosen to visually express excitement, anticipation, and delight, while typography paired Geist’s clarity and warmth with Beautique Display’s elegance striking the balance between accessibility and memorability. At the heart of the identity is a clever, intuitive fox symbol, a brand mark that guides the heart and embodies the spirit of thoughtful gifting.

Packaging was designed to transform unboxing into an experience, with bold purple boxes and a signature gold pull-tab promising magic from the very first touch. Guided by a philosophy of playfulness with purpose, the entire system achieves a joyful yet sophisticated presence, making every gift feel meaningful.