Case Study / little fox
Little Fox – Visual Identity for the Art of Gifting
Little Fox – Visual Identity for the Art of Gifting
Client
Little Fox – A modern gifting brand
Service
Visual Identity Design
Brand Strateg
Packaging Design
Industry
Retail / Gifting
Little Fox was created to honor the most beautiful truth of gifting: someone thought of you. The brand needed a visual identity that celebrated joy, connection, and the magic of unwrapping. Our goal was to craft a playful yet sophisticated identity system that made every touchpoint feel like a gift in itself.
Overview
At its heart, gifting is deeply emotional—yet most gifting brands lean too far into either childish playfulness or overly formal luxury. Little Fox needed a visual identity that could balance joy with elegance, making gifting both special-occasion worthy and everyday approachable.
At its heart, gifting is deeply emotional—yet most gifting brands lean too far into either childish playfulness or overly formal luxury. Little Fox needed a visual identity that could balance joy with elegance, making gifting both special-occasion worthy and everyday approachable.
At its heart, gifting is deeply emotional—yet most gifting brands lean too far into either childish playfulness or overly formal luxury. Little Fox needed a visual identity that could balance joy with elegance, making gifting both special-occasion worthy and everyday approachable.
Our Approach
The brand identity was crafted to capture joy at every touchpoint. A vibrant color palette was chosen to visually express excitement, anticipation, and delight, while typography paired Geist’s clarity and warmth with Beautique Display’s elegance striking the balance between accessibility and memorability. At the heart of the identity is a clever, intuitive fox symbol, a brand mark that guides the heart and embodies the spirit of thoughtful gifting.
Packaging was designed to transform unboxing into an experience, with bold purple boxes and a signature gold pull-tab promising magic from the very first touch. Guided by a philosophy of playfulness with purpose, the entire system achieves a joyful yet sophisticated presence, making every gift feel meaningful.
The brand identity was crafted to capture joy at every touchpoint. A vibrant color palette was chosen to visually express excitement, anticipation, and delight, while typography paired Geist’s clarity and warmth with Beautique Display’s elegance striking the balance between accessibility and memorability. At the heart of the identity is a clever, intuitive fox symbol, a brand mark that guides the heart and embodies the spirit of thoughtful gifting.
Packaging was designed to transform unboxing into an experience, with bold purple boxes and a signature gold pull-tab promising magic from the very first touch. Guided by a philosophy of playfulness with purpose, the entire system achieves a joyful yet sophisticated presence, making every gift feel meaningful.
The brand identity was crafted to capture joy at every touchpoint. A vibrant color palette was chosen to visually express excitement, anticipation, and delight, while typography paired Geist’s clarity and warmth with Beautique Display’s elegance striking the balance between accessibility and memorability. At the heart of the identity is a clever, intuitive fox symbol, a brand mark that guides the heart and embodies the spirit of thoughtful gifting.
Packaging was designed to transform unboxing into an experience, with bold purple boxes and a signature gold pull-tab promising magic from the very first touch. Guided by a philosophy of playfulness with purpose, the entire system achieves a joyful yet sophisticated presence, making every gift feel meaningful.
Designing a Digital Experience
That Feels Like a Gift Itself
We didn’t just build a website, we built an experience that embodies emotion, celebration, and discovery.
Little Fox, India’s premier online gifting and lifestyle brand, needed a website that could mirror its philosophy, turning everyday moments into magical memories.
We crafted a modern, emotionally-driven digital storefront that highlights their curated product collections while making gifting seamless. From product discovery to checkout, the interface feels personal and polished transforming each interaction into an experience worth sharing.
We didn’t just build a website, we built an experience that embodies emotion, celebration, and discovery.
Little Fox, India’s premier online gifting and lifestyle brand, needed a website that could mirror its philosophy, turning everyday moments into magical memories.
We crafted a modern, emotionally-driven digital storefront that highlights their curated product collections while making gifting seamless. From product discovery to checkout, the interface feels personal and polished transforming each interaction into an experience worth sharing.
80%
Increase in customer brand experience
80%
Increase in customer brand experience
80%
Increase in customer brand experience
+40%
increase in repeat customers
+40%
increase in repeat customers
+40%
increase in repeat customers
3X
Growth in session engagement
3X
Growth in session engagement
3X
Growth in session engagement
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©2025 beeezy business solutions. All rights reserved.
©2025 beeezy business solutions. All rights reserved.
Let’s Work Together
©2025 beeezy business solutions. All rights reserved.